Marketer, mom, and digital minimalist trying to make content marketing careers less ovewhelming one post at a time.

Copywriting Tip: Don't Make People Reread It

Reader: I don’t want to slip on butter and break my back. Weird copy and image choice but okay. Oh wait...you meant the shorts are buttery soft and therefore slip on easily. If someone has to read your copy twice to understand what you meant does this mean...

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