Be skeptical of high-effort CTAs
Early in my career, I learned quickly why nobody was acting on my calls to action.
There were too many or the few I had were asking too much of the audience.
Here are some best practices I now use to pick better CTAs
Avoid vague requests like asking people to comment. That makes them work a lot mentally to think what EXACTLY to say. Give them a simple this or that, yes or no type of question.
Reduce the friction to interact. Make it mindlessly easy to engage.
Imagine you’re on a first date with someone and they’re like “so, tell me about yourself”.
I don’t know about you but I’d be anxious and at a loss for words. My brain would be working hard to try and figure out what exactly I should share. It’s mentally exhausting to make a decision.
But what if instead my date looked me up online or looked back at our texts real quick and saw I recently talked about having once started a dog sitting business? And so instead my date asks me to tell them more about the time I started the dog-sitting business.
This then makes me work less because I know exactly which story I need to tell.
Every content piece needs to make it easy to take the next step.
So rather than asking people to do things like this in one content piece…
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….just be specific.
What’s the one simplest, most relevant, and most important thing you could ask them to do?
