Quick Thought: Focusing on 1-2 content channels isn’t a weakness

When you’re small you often compare yourself to the giants.

The giants are 20, 70, and maybe even 500 steps ahead of you in terms of revenue, team size, and wisdom.

Because of their size and resources, they can afford to do more and do it well.

Your little operation can’t.
(At least not yet!)

I think people are scared to focus on just 1-2 (maybe 3) channels because everyone else is everywhere else. It’s scary to make a bet and go all in on a few channels when you’re starting. But, in my experience, it’s scarier to be spread thin on seven different platforms and therefore do an, at best, mediocre job everywhere. 

When I started at VEED we tried to do too much everywhere. When we scaled back we then had the time and energy to do more concentrated meaningful work one channel at a time.

It's easy to fall into the trap of looking at HubSpot or some other large company and use them as a model. While you can certainly learn loads from people way ahead, the way they do things now isn't a good playbook for what a company at a totally different stage should do.

Do things today that you can build on later.