Your customers don’t always know how to self-diagnose

People will self-diagnose and think they need A,B, and C the same way you do when you’re sick and Google your symptoms. I could have a harmless rash and after running a search WebMD will tell me to quarantine myself and start making funeral plans.

So yes, your audience will self-diagnose and you may know better than them but...

Bad content creators are bad listeners who don't ask enough questions to the right people therefore never go deeper than the surface level of a problem.

Imagine you're a doctor. You need to ask questions so that after listening and observing your patient you know exactly what to prescribe to fix the root of the problem.

The person who thinks they want 10,000 followers might actually want to increase YouTube traffic, social mentions, shares, and amount of collaborations per month.

Assuming kills content that could've been great AND it leaves money on the table. Listen, solve more problems, make more money.

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On writing comparison landing pages (Copy)

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8 things the best writers I know do better than others